Looking to attract & serve your community of technology providers with top-notch relevant content?

The cybersecurity landscape becomes more challenging at every turn. Cyberattacks, Vulnerabilities, and other challenges fill the airwaves, websites, and daily news.

 

Getting the right information to your technology providers in a timely manner that builds your authority, generates better leads, and converts more customers can only happen with next-level content.

 

The cybersecurity landscape becomes more challenging at every turn. Cyberattacks, Vulnerabilities, and other challenges fill the airwaves, websites, and daily news.

 

Getting the right information to your technology providers in a timely manner that builds your authority, generates better leads, and converts more customers can only happen with next-level content.

 

imdad communications, tech writer, cyber security, cybersecurity, informationtechnology, information technology, content creation, inbound marketing, customer conversion, lead generation

BE HEARD ABOVE THE HUBBUB

Sometimes it seems finding clients has become a breeze, thanks to technology.

Or maybe it’s harder.

Sure, with only a click of a button, your prospects can reach you. Still, a thousand other voices are clamoring for attention and time as well.

And the pandemic brought other challenges and uncertainties to running their business.

So how do you build trust?

And how do you get their attention?

One way is by speaking to potential clients in the language they understand. They’re looking for a partner—one who gets them and how to solve their problems.

They don’t want some who’s going to waste their time with filler content or fluff.

We’re living in a new paradigm. One where your potential clients are making decisions before they even speak to you.

The challenge is digital.

Why? According to Think With Google, on average, most business buyers wait until 57 percent of the purchase process is complete before they ever contact a supplier directly.

That’s why your content needs to share your brand, products, and features from your website and social platforms in ways that speak to your prospects.

Right now, B2B buyers don’t want fluff. A survey from Web FX showed that 80% of decision-makers don’t want ads from potential partners; they want articles. 

The guiding light will come from your content – well-done web pages, email campaigns, and case studies are the keys to attracting prospects that will convert. 

The fact is your content is always speaking for you. The question you need to ask is, do your prospects like the message?

HOW I CAN HELP

REPURPOSE YOUR CONTENT

Transforming older material into new updated content is smart business. It lets you adapt it to suit new needs and audiences, for example, presentations into white papers, blog posts into email campaigns, research into sell and info sheets, and more. Updating content keeps your website content fresh.

WRITING NEW CONTENT

Creating lead generators and customer engagement pieces attract high-quality prospects, help build authority,
and pre-sell them on your business’s offerings.

N

Finish That Stalled Project

Whether your project is a wisp in the wind or nearly done, I’ll help you get it across the finish line to multiply your productivity.

✔️✔️✔️What more could you check off your list today with the right amount of help?

l

Best Impression Edits

When you want to ensure your content is on point, partner up with an editor who can help you get the details right. 

While my native tongue is American English, I live and work in an international environment. I have worked with non-native speakers who are industry experts to endure their content is accurate, fluent, idiomatic, and spot-on.  

Lori Imdad, Technical Writer, Cybersecurity, Technology, Information Technology

About Me

Hi! I’m Lori

I’m a former information technology professional turned technical writer, with years of experience explaining challenging concepts to all kinds of readers.

Whether for your customers, your stakeholders, your investors, or your relatives, my writing will be on the level of understanding you need to help float the revenue cloud to your window (real or virtual).

Learn more about me.

 

WHAT CLIENTS SAY

Denis G, MSP360, Content Marketing Team Lead

imdad, communications, lori imdad, cybersecurity, tech writer, technology, information technology

Did You Know Hiring a Writer Elevates Your Message? Here’s How.

You want your business to stand out from the crowd. It’s essential when you want to succeed. Here’s where I can help you:

      • Build customer confidence in your brand and solutions. I showcase your expertise and materials that highlight them.
      • With a writer dedicated to B2B technical industries, you can boost your productivity.
      • Create made for you high-quality, meaningful content with no fluff, and no filler— real answers that are written in a compelling way.
      • Get customers to action through proven inbound & conversion marketing techniques.

Let’s put those content worries to bed. Ready to get started?